Irista | Online jewelry store for Ukrainian manufacturer

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Project details

Client:

IRISTA is a Ukrainian producer of silver jewelry items. The range covers women’s, men’s, and children’s jewelry, religious symbols, and pieces with Ukrainian national motifs. All items are crafted from 925 sterling silver and sold through the brand’s own online store.

Challenge:

The client approached us for the turnkey development of an online store with a unique design. The new store was meant to become the brand’s main digital showcase for shoppers, with intuitive navigation and fast checkout.

Present the full silver range in a three-level catalog
Help visitors easily find the right piece among hundreds of listings
Support returning customers through a loyalty discount program

Solution:

We built an online store with a thoughtful structure that helps shoppers quickly find the right model across a broad assortment. A light minimalist design keeps the main visual focus on product photos. Real customer reviews build trust and help new visitors make a decision.

Key features:

Multilevel catalog with filtering by categories, gender, and type of jewelry
Thoughtful product page that helps shoppers quickly assess a model and add it to the cart
New arrivals and recommendations blocks on the homepage to promote fresh collections
Wishlist and comparison tool for choosing between similar models
Reviews section with photos from real purchases
Loyalty discount program
Responsive cross-browser layout for all pages
Basic technical SEO setup: meta tags, breadcrumb markup, and image load optimization

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