Club 7

Club 7 is an online store of professional cosmetics and home care products. The catalog covers products for face, body, and hair from world brands, plus makeup, perfumes, and gift sets. The company works with official suppliers and helps customers choose the right cosmetics.

We were approached with the task of building a turnkey online store for professional cosmetics. The project needed to unite a wide assortment in a convenient catalog, simplify product selection, and prepare a technical foundation for online sales.

• Build an online store for professional cosmetics sales
• Design a catalog with deep filtering for fast product search
• Implement a loyalty program in the personal account to retain customers and drive repeat purchases
• Add multilingual support with proper page structure
• Set up technical SEO for search engine promotion and organic traffic acquisition

We built the Club 7 online store from end to end, from UX logic to launch. Special focus went to making product selection easy across a large assortment through filters and search. All pages load in under a second thanks to optimized code and request caching. The loyalty program in the personal account drives customer retention and lifts average order value.

• Designed a catalog with multi-level filtering: brand, product type, application area
• Created the UI/UX design with focus on fast browsing and product selection
• Coded a responsive layout with priority for mobile users
• Simplified checkout to a minimum number of steps
• Built an extended loyalty program in the user personal account
• Set up search with autosuggestions for faster navigation
• Added Russian and Ukrainian language versions for different audiences
• Performed technical SEO: improved page load speed, configured Schema markup and Open Graph