Circus-Pro

Circus-Pro is a manufacturer of aerial gymnastics gear that entered the international market through Amazon. The team develops and produces aerial straps and loops, trapezes, lyras, rigging equipment and professional apparel for aerial gymnastics. Clients include professional artists, studios and training gyms.

The client approached us with a task to develop a turnkey online store that would serve as a storefront for their own products, enable direct online sales and prepare the catalog for synchronization with Amazon for international trade via the marketplace.

• Design the catalog structure organized by aerial gear categories
• Build product cards detailing materials, specifications and applications
• Configure the catalog and product cards to meet Amazon listing requirements
• Implement technical SEO optimization for pages targeting English-language search queries

We built the Circus-Pro online store with a unique design in a sport-dynamic style that matches the brand’s character and audience. Navigation is organized by gear category, so artists and coaches can quickly find the right equipment for their discipline. The connection between the online store and Amazon gave the manufacturer a dual sales channel: direct purchases on the site and orders through the marketplace.

• Custom design reflecting the brand’s sport-urban style
• Home page with focus on product categories and key features
• Product catalog grouped by aerial discipline
• Product card with details on each item’s purpose and use
• Cart with online payment and a convenient purchase process
• Product card content optimized for the Amazon marketplace
• English-language interface for the international audience
• Responsive cross-browser layout with technical SEO setup