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Project Information
Company Overview:
Club 7 is a Ukrainian online store offering a wide range of professional skincare, body care and hair care products.
The brand is actively growing and provides customers with certified cosmetics from global manufacturers. The main goal was to create a modern, stylish and technically advanced website that would increase conversions, improve the user journey and ensure stable operation under high load.
The brand is actively growing and provides customers with certified cosmetics from global manufacturers. The main goal was to create a modern, stylish and technically advanced website that would increase conversions, improve the user journey and ensure stable operation under high load.
Tasks:
- Create a modern UI/UX design for all store pages
- Develop an interactive prototype and catalog structure
- Implement responsive front-end development for all pages
- Complete full back-end development of the store and all modules
- Integrate the website with a CRM system to automate orders and customer data
- Set up SEO structure, performance optimization and technical improvements
- Launch Google Ads campaigns and configure analytics
- Provide ongoing technical support and feature expansion
Completed Work:
We fully developed the new Club 7 online store — from design and prototypes to programming, SEO optimization and the launch of advertising campaigns. The website received a modern, lightweight and conversion-oriented interface, a structured catalog and advanced customer interaction tools. We also implemented CRM integration, automated order processing and connected analytics systems.
Special attention was given to performance, conversion scenarios and user experience, which significantly improved sales efficiency and overall customer satisfaction. After launch, the store continues to receive ongoing technical support and functional updates.
- Created a complete UI/UX design system and prototypes for all pages
- Developed fully responsive front-end layouts for all devices
- Implemented back-end development of the store and all business modules
- Structured the product catalog, filters, sorting and smart search functionality
- Developed an advanced user account with bonuses, order history and repeat purchases
- Integrated the CRM system: automatic transfer of customers, orders and delivery statuses
- Set up promo codes, discount mechanics and personalized offers
- Optimized website speed and technical SEO structure
- Configured Google Ads, conversion tracking, analytics and launched campaigns
- Performed UX testing, functional testing and all conversion-critical flows
- Ensured stable website performance and prepared it for further scaling
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