Polycard

Polycard is a mobile app for storing loyalty cards, discount coupons, and QR codes on a smartphone. The service replaces plastic cards with digital ones and combines loyalty programs from different retail chains in a single wallet. The project operates on a dual model. End users install the app for convenient access to their cards, while retail chains connect their own loyalty programs to the platform.

The client approached us for the turnkey development of a promo website for Polycard, including design and technical implementation. The website had to work with two independent audiences simultaneously and smoothly guide each one to its target action.

• Introduce the service to end users and guide them to install the app from Google Play and App Store
• Present cooperation terms to retail chains and attract partners to integrate their loyalty programs
• Prepare the website for advertising campaigns and incoming targeted traffic

We built a turnkey promo website for Polycard with two independent funnels. The first introduces users to the app’s features and leads to downloads from Google Play and App Store. The second reveals partnership terms and collects inquiries from retail chains. The finished website serves as a single entry point from all communication channels: print materials, ads, on-site QR codes, and social networks.