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Project Information
Company Overview:
IRISTA is a Ukrainian online store of silver jewelry that combines modern design, a wide assortment of products and a convenient online shopping experience. The brand approached us with a request to create a light, minimalistic and highly functional eCommerce website with a strong focus on visual presentation, product aesthetics, and a seamless user journey from browsing to checkout.
Tasks:
- Market analysis and development of eCommerce prototypes
- Creation of a unique design in a premium jewelry style
- Development of mobile and fully responsive layouts
- Building the structure of the catalog, filters, and product cards
- Integration and setup of the content management system
- Connecting feedback and inquiry forms (synchronization) with the CRM system
Completed Work:
We built a full-featured online store for IRISTA, focusing on clean aesthetics, visual presentation of jewelry and effortless product browsing. The catalog, product cards and navigation were carefully designed to make the shopping experience intuitive, elegant and conversion-oriented.
- Conducted a niche analysis and defined the optimal catalog structure
- Created a premium-style UI design tailored to silver jewelry
- Developed prototypes for all key eCommerce pages
- Designed the Home page, categories, product cards, cart and checkout
- Implemented responsive layouts for smooth performance across devices
- Integrated feedback forms and synchronized them with the CRM system
- Optimized the website for speed and essential SEO requirements
- Performed usability and functionality testing of the entire purchasing flow
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